The Beginning:

Seeing Beauty in Authenticity.

I’ve always believed that everyone has a unique light within them—a beauty that’s best seen through the eyes of someone who truly cares. This idea is inspired by the Chinese saying, “情人眼內出西施” (In the eyes of a lover, you’ll always see beauty). For me, photography and videography are about being that “lover”—the one who sees and captures the real you.

My journey began as a marketing specialist, where I discovered the joy of storytelling. Whether I was interviewing people, documenting events, or crafting visual narratives, I found myself drawn to the raw, unfiltered emotions that make each story special. Over time, I realized that my camera could be a powerful tool for telling these stories in a way that words alone couldn’t. That’s how Proj,Nom was born.


The Mission:

Capturing Real Moment

At Proj.Nom, our goal is simple: to help people see their own beauty and uniqueness. We specialize in documentary-style photography and videography, which means we focus on capturing real, unposed moments. Whether it’s a pre-wedding shoot, a pet portrait, or an event, we believe the best visuals come from authenticity, not perfection.

I’m particularly drawn to the flow of motion and emotionthe laughter, the quiet glances, the spontaneous interactions. These are the moments that tell a story, and they’re what we aim to preserve in every photo and video.

Trusted by Leading Brands and Organizations

From corporate projects to intimate weddings, my goal is to capture the essence of every story with creativity and professionalism.

Media & Entertainment

  • VIU TV: Produced engaging video content for one of Asia’s leading streaming platforms.

  • STV (Japan): Collaborated on international media projects, delivering high-quality travelogue for a global audience.

Youth & Community

  • Hong Kong Federation of Youth Groups: Captured impactful moments for youth-focused initiatives and events.

Lifestyle & Hospitality

  • Ladies Recreation Club: Documented exclusive events and created stunning visuals for a premier private club.

  • MUJI: Delivered photography and videography services for one of the world’s most iconic lifestyle brands, known for its minimalist design and quality products.

Technology & Innovation

  • SuperMap GIS: Delivered professional informative content for a leading geographic information systems provider.

  • Xccelerate: Created compelling visuals for a top innovation and tech education platform.

  • SnapEx: Produced dynamic content for a cutting-edge crypto trading platform.

Beauty & Aesthetics

  • Venus Aesthetic Intelligence: Crafted elegant visuals for a luxury aesthetic brand.

Corporate & Business

  • CMER: Provided corporate photography and videography services for a leading business consultancy.

  • Preface: Collaborated on branding and promotional content for an innovative tech education company.

Ready to Elevate Your Brand?

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Ready to bring your brand or club’s story to life? Let’s make it happen—book your photography or videography session today and take the first step toward creating stunning visuals that leave a lasting impression.

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